Last Updated: November 2025
At JJ Smiles Dental & Implant Centre, we are committed to protecting your privacy as both an online visitor and patient.
We respect your confidentiality and handle all personal and health information in accordance with:
- The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
- The Health Records and Information Privacy Act (NSW)
- The Australian Health Practitioner Regulation Agency (AHPRA) guidelines
- The Australian Dental Association (ADA) Code of Ethics
1. Our Privacy Commitment
We take your privacy seriously and protect your personal and health information by:
- Using secure, encrypted systems to store and manage data.
- Complying with all privacy, professional, and legal obligations.
- Ensuring website and marketing content is accurate and evidence-based.
- Avoiding any misleading, exaggerated, or unverifiable claims.
- Using patient information only with written and informed consent.
- Being transparent about how information is collected, used, and shared.
- Allowing patients to access and correct their information at any time.
2. Information We Collect
We may collect information through:
- Website forms (appointment bookings, contact requests, newsletter sign-ups).
- Patient intake and consent forms (with your authorisation).
- Communication via phone, email, or in-person visits.
- Secure third-party systems for online bookings or payments.
Types of information collected include:
- Identification: name, date of birth, address, and contact details.
- Health data: medical history, allergies, and clinical treatment records.
- Financial data: billing information (credit card details are not stored).
- Digital data: anonymised analytics or cookies to improve website experience.
3. Testimonials and Patient Images
At JJ Smiles Dental & Implant Centre, honesty and professionalism guide everything we share.
We strictly follow AHPRA and ADA advertising guidelines to ensure our content remains factual, transparent, and compliant.
Testimonials
We appreciate our patients’ feedback, but under AHPRA rules, we cannot publish testimonials that reference treatment results, outcomes, or clinical performance.
This means:
- We do not post or share reviews about smile transformations, treatment success, or practitioner skill.
- We may include general feedback on non-clinical aspects — such as our caring team, comfortable clinic, or convenient location — as long as it does not mention treatment results.
- While patients may leave reviews on independent platforms like Google Reviews, we do not reproduce, link to, or interact with those reviews (liking, replying, or sharing).
This ensures all our online communication remains ethical, factual, and compliant.
Before-and-After Images
We understand that before-and-after photos can help demonstrate treatment concepts. However, AHPRA and ADA guidelines place strict limits on their use.
If such images are used, they are strictly for educational purposes only, not to promote or imply guaranteed results.
To ensure compliance:
- All images are of real JJ Smiles patients who have given written and informed consent.
- We never use stock, model, or digitally altered photos.
- Images are captured in consistent lighting, angle, and positioning.
- Each image includes a mandatory disclaimer, such as:
“Results may vary between individuals. Any surgical or invasive procedure carries risks. Before proceeding, you should seek a second opinion from an appropriately qualified health practitioner.” - “After” images are not displayed more prominently than “before” images.
If clinical photos are ever shared, they will meet all AHPRA and ADA standards and will never be used for promotional or misleading purposes.
4. Purpose of Collecting Information
Your personal and health information is collected to:
- Manage dental appointments and provide personalised care.
- Maintain accurate treatment and billing records.
- Send reminders, treatment updates, or educational materials (with consent).
- Comply with legal, professional, and regulatory requirements.
- Support internal audits, training, and de-identified research.
5. Marketing and Opt-Out
We may send newsletters or updates about oral health, services, or special offers — but only with your explicit consent.
You can opt out of these communications at any time by contacting our team directly.
6. Storage and Security
Your information is protected using:
- Encrypted servers and password-protected systems.
- Regular security audits and data backups.
- Secure destruction of inactive records in accordance with Australian law.
7. Disclosure of Information
We only disclose your information:
- To coordinate your care with other qualified health professionals.
- When legally required (e.g., by court order or subpoena).
- To protect the rights and safety of patients and staff.
- Under confidentiality agreements during business transitions.
We never sell, rent, or share your personal information with third parties for marketing purposes.
8. Your Rights
You have the right to:
- Access and update your personal records.
- Request corrections for inaccurate information.
- Withdraw consent for image use or marketing communications.
- Lodge privacy-related complaints with our Privacy Officer or the Office of the Australian Information Commissioner (OAIC).
9. Cookies and Analytics
Our website uses cookies and analytics tools (e.g., Google Ads, Meta Ads) to improve your browsing experience.
These tools collect only anonymised data and never identify individual users.
You may disable cookies in your browser at any time.
10. External Links
Our website may include links to other websites.
JJ Smiles Dental & Implant Centre is not responsible for their content or privacy policies.
We recommend reviewing their policies before sharing personal information.
11. Online Professional Conduct
We maintain a high standard of professionalism across all online communications.
All content published by JJ Smiles Dental & Implant Centre complies with AHPRA and ADA advertising regulations.
We never use testimonials, before-and-after photos, or unverified claims to advertise services.
12. Complaints and Breach Handling
If you believe your privacy has been breached, please contact our Privacy Officer immediately.
Unresolved concerns may be directed to the OAIC or the Dental Board of Australia.
13. Policy Updates
We may update this policy to reflect changes in laws, regulations, or practice operations.
The most recent version will always be available on our website with the “Last Updated” date clearly displayed.
